At nearly a mile long, Big River Crossing is the country’s longest active bike-pedestrian rail bridge and the longest public pedestrian bridge across the Mississippi River. 

A comprehensive brand identity suite was designed to cohesively connect both sides of the bridge (which crosses the Tennessee/Arkansas state line) and also connect Big River Crossing with its neighboring park and Big River Trail system. Environmental signage and state line markers were created to reinforce the brand, honor donors, and create photo opportunities for visitors.